Naomi Muggleton

How economic pressure changes behaviour, and what that costs people’s health.

I study financial harm, from gambling to the cost-of-living, and turn everyday financial behaviour into early evidence of risk. My research has changed UK gambling law and briefed parliament, government departments, and regulators.

Naomi Muggleton

Recent

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  • 2027

    Grant

    Awarded an ERC Starting Grant for ECHO

    A five-year programme studying how economic conditions shape behaviour and health across generations.

  • 2026

    Grant

    Awarded a UKRI Future Leaders Fellowship

    Building the UK's first national infrastructure for measuring and predicting gambling harm.

  • 2025

    Publication

    Two paradoxes in women's well-being

    Science Advances, with C. Kaiser, E. Quispe-Torreblanca, and J. De Neve.

  • 2025

    Publication

    Inequality-related status consumption is linked to impaired health

    With Y. Ye, L. Walasek, and G. Brown.

  • 2024–present

    Advisory

    Appointed to the DCMS College of Experts

    One of 58 scientists on a national panel advising UK government on evidence and policy.

Current grants

European Research Council

Starting Grant · European Research Council · €1.5m · 2027–2032

How Economic Pressure Changes Behaviour and Health

Linking banking, retail, clinical, and genealogical records to trace how economic conditions shape behaviour and health across a lifetime, and across generations.

UKRI

Future Leaders Fellowship · UKRI · £2.4m · 2026–2030

Gambling Harm in the Digital Age

Building the UK’s first national, population-scale evidence system for gambling harm, with the Gambling Commission, the FCA, and seven major UK banks.